October 29th, 2011
Rotary clubs, Kiwanis, schools, community centers in your area are hungry for informative programming. Who better than to provide this program than you!
Community programming is a great way for you to get your message out about your practice – and to focus your outreach on the patient demographic that you need. Remember, repeat exposure is key to brining in new patients, and when a patient mentions your name to a friend or neighbor, if they have heard your name or met you in the community, the chance that they will contact you for an appointment just went up dramatically.
Doing well by doing good really works!
Posted in Dental practice, Medical practice, Practice blog, Practice management, Practice marketing, Uncategorized | No Comments »
August 16th, 2011
A study from the Journal of Hypertension showed patients quickly forget about 40 percent of what physicians tell them.* To overcome this problem, use your web site to provide patients with written explanations, images and video describing their conditions and treatments.
* Ley P. Doctor-patient communication: Some quantitative estimates of the role of cognitive factors in non-compliance. J of Hypertension. 1985;3:51-5.
Posted in Case acceptance, Practice management, Practice web site | No Comments »
July 1st, 2011
There are simple and effective ways to drive your patients and potential patients to your web site.
1. Printing your web site address on your business cards, patient appointment cards, on all of your stationary, even on the window shades of your clinic!
2. When setting up your emails, have your web address added automatically as part of your signature line.
3. Mentioning your web site address on your voice mail, i.e. “if you are calling to find directions to our office, you can get this information from our web site www.gomdweb.com”.
Check out these newly published sites:
Dr. Zelig Solomon
Dr. Keith Schulhof
Dr. David Genet
Dr. Alan Lubarr
Tags: dental web site, SEO, web site promotion
Posted in Case acceptance, Dental office web site, Dental practice, Medical office web site, Medical practice, Practice management, Practice marketing, Practice web site | No Comments »
March 24th, 2011
For patients it’s sometimes difficult to judge the doctor’s skills and expertise. What patients can easily perceive, however, is leadership: how much does the doctor care about me? Are appointments on time? Is the office neat and clean? And, in a way much easier to handle, is a professional web site for your practice with professional content.
Sharp, crisp, clear presentation to your patients contributes to their perception of your skills — and their willingness to accept a course of treatment that you might propose.
There are a few nice sites which try and educate patients about health issues, such as renal failure, kidney stones, and other health issues: http://www.njnephrology.com.
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February 24th, 2011
As a medical practioner you don’t want to give out coupons to market your services – that is seen as being cheap and undignified. However, you may not reach new patients that can benefit from your services.
What options are there?
1. Offering a consultation, where by the cost of the consultation would be applied to the service, should the person become a patient. This requires you to actively promote yourself and explain to the potential patient why the service you offer is best.
2. Promote yourself in the community by becoming an invited speaker at events organized by community service groups, and giving a talk about your field. Make sure to have your business cards handy to pass out afterwards.
Posted in Dental practice, Medical practice, Practice management, Practice marketing | No Comments »
February 10th, 2011
You have a website – you know the importance of having it, but have you looked at it recently? Did you try and view in the Google Chrome browser? Or in Firefox by Mozilla? Explorer 8? You might be in for a surprise. Your header might not come up, your pictures might not be seen, and lines of text might be one on top of the other.
Go MD web makes sure that it’s websites keep up with the new versions of the various browsers and make sure that when a potential patient looks at your site it will be viewed as you intended it. This reinforces your credibility and reliability inspiring trust among your patients.
Posted in Dental office web site, Medical office web site, Practice web site | No Comments »
October 18th, 2010
We live in a video saturated world. One of the ways to increase treatment acceptance is to use video to explain treatment plans.
GoMDweb has partnered with Optio Publishing to deliver a range of quality videos designed to educate, inform and gain treatment acceptance.
Follow this link to get more information about getting access to more than 70 movies, in multiple languages, for use chair-side in your clinic and/or on your practice website.
- Increase treatment acceptance
- Quick and easy to add to your website; easy to use chair-side in your practice
- Low monthly fee for website (pay only for the videos that you need)
- More than 70 movies
Posted in Case acceptance, Dental office web site, Medical office web site, Practice management, Practice marketing, Practice web site | No Comments »
September 20th, 2010
Why would a medical professional who has spent years training and building a solid practice jeopardize years of hard work and effort into the hands of a friend or a friends kid who says “Hey, I learned how to make a website, and I can save you money – let me build you a website”.
You might have the patience to wait a month, two, or even a year waiting for that promise to come true. Since he offered to make you a site for free, you feel awkward asking – “So how is it coming”. There are always excuses and delays.
But let’s say you finally get the site up – where is the content management system? What? Are you are dependent on this friend for every word change, every comma, period, addition of staff? And now let’s say this friend is tired – his hobby of making websites has given way to other interests – and you are stuck.
SEO – If your site hasn’t been properly coded, then Google might never find you. And if Google can’t find you – chances are your patients won’t find you either.
Web browsers are constantly being upgraded – and websites must adjust accordingly – or you won’t be able to have your content seen across the different platforms. The major players are Explorer, Firefox and Chrome. Does your friend know about the fixes that need to be applied?
The tip of today is – only make up a website with web professionals. It is a professional business – just like yours. Your patients choose you because you are the best, with experience and expertise – why should your website be any less?
Posted in Dental office web site, Dental practice, Medical office web site, Medical practice, Practice blog, Practice management, Practice marketing, Practice web site, Uncategorized | No Comments »
September 8th, 2010
Patients feel more comfortable in a practice that runs smoothly. The tone is always set by head physician/dentist. That means its up to you to set the tone.
Do you feel that all of your workers are on board to give the best, most welcoming service to your patients? No? Then the question to ask is how to turn your office staff into team players. Below are three main points that need to be taken into consideration, considering your unique practice.
1. Sincerity
2. Teamwork
3. Trained to be dedicated to patient service.
Posted in Case acceptance, Dental office web site, Dental practice, Medical office web site, Medical practice, Practice blog, Practice management, Practice marketing, Practice web site, Uncategorized | No Comments »
August 23rd, 2010
We want our patients to wait in a friendly and comfortable environment. The waiting area should be comfortable, and not cluttered with dog eared magazines. The good news is that today, the cost of having WiFi installed is negligible and having it available freely to your patients sends a message that you care enough to value their time. Everyone is surfing today, using Facebook or checking emails, and for those who don’t yet have a third generation phone like a Blackberry or an iPhone, having a computer station set up for patient use can be a nice way to spend their time while waiting for you.
When the patient is required to sit in a treatment chair for long periods, having a stock of DVD’s to watch on the screen can make the time whiz by.
Another reasonably priced idea is to have a iPod player in the treatment room. The patient can pop in his iPod and enjoy his own music during treatment. This can be calming and if you like the music also – another avenue to open up communication with your patient.
Posted in Dental office web site, Dental practice, Medical office web site, Medical practice, Practice management, Practice marketing, Practice web site | No Comments »